How Do I Add A Link To My TikTok Bio (& Get Clicks?)
Tap, click, convert—let's get linked. ✨
It’s a Saturday morning. You're watching your favorite creator's skincare routine, and you need that miracle serum they're using. One click on their profile and boom—their bio link takes you straight to the product. Easy, right?
If you're wondering, hHow do I add a link to my TikTok bio?”, we've got you covered. Let's break down exactly how to make your TikTok profile work harder for your brand.
Why You Should Have a Link in Your TikTok Bio
Let's be real—your TikTok bio link is like the VIP entrance to your digital world. Having a direct link in your bio transforms casual viewers into customers in seconds, because nobody has time to go searching through Google for your website. It's the perfect way to drive traffic straight to your latest launch, product drop, or that fire piece of content you just created.
Beyond just driving traffic, a bio link helps build a seamless brand experience across all your platforms. You can track exactly where your TikTok traffic is heading, giving you those juicy insights into what content drives the most clicks. Plus, let's be honest—having a link in your bio just makes your profile look more legit to potential followers and customers. That's just how it works in 2025.
There are Two Ways to Add a Link to Your TikTok Bio:
Getting that sweet, sweet link in your bio isn't a one-size-fits-all situation. There are actually two paths you can take—and we’ll show you everything you need for both.
Path 1: Hit That Follower Count
Remember when you had to be verified on Instagram to get a "swipe up" feature? TikTok's taking a page from that book. Here's what you need:
1,000+ followers on your account
Becomee a public profile (private won't cut it)
Be 16 years or older
Be located in a supported country
Path 2: Mean Business (Literally)
Not quite at 1K followers? No worries—there's another way to add a link to your TikTok bio. Time to put on your business hat:
Switch to a TikTok Business Account
Complete the business verification process
Set up TikTok Business Suite
Add your website URL
How Do I Add a Link to My TikTok Bio Once I'm Eligible?
Got your 1K followers or business verification? Let's get that link up:
Head to your profile
Tap "Edit Profile"
Look for "Website" or "Bio Link"
Pop in your URL
Hit that save button
Making Your Bio Link Work Overtime
Getting the link in your bio is just the beginning—now it's time to make it convert.
Tips for Maximum Clicks
Your bio link needs a strong call-to-action in your captions that makes it impossible not to click. Think of it as your digital storefront—you want to keep it fresh and exciting. That means updating your link regularly based on your current promotions or campaigns to keep your audience engaged.
Don't forget to keep an eye on those analytics (yes, TikTok has them for bio links). Understanding which content drives the most profile visits helps you create more of what works. Speaking of content, make sure yours naturally guides viewers to your profile. Maybe you're showing a product transformation that leaves them wanting more, or dropping a teaser that makes them need to see the full collection.
When Your Bio Link Just Isn't Enough
Real talk? Sometimes managing your TikTok presence feels like a full-time job. Between creating content, staying on trend, and optimizing those bio links—it's a lot. Hence, the burning question of "How do I add a link to my TikTok bio?", which hopefully now, you have a solution for!
But hey, that's where Scott Social comes in. We're not your average social media agency—we're the creative minds behind scroll-stopping content that converts. Our specialized team of designers, video editors, and social strategists knows exactly how to make TikTok work for your brand.
No cookie-cutter strategies, no "post and pray" approach—just tailored, trend-savvy content that makes your brand impossible to scroll past. Ready to give your TikTok the glow-up it deserves?
Drop us a message and let’s create some social media magic!
Get Inspired With these TikTok Ideas↓
WRITTEN BY:
Halie Engler
Social Media Strategist + Copywriter
